Customer Relationship Management is a business strategy. It embraces a company’s business processes like how and when your clients interact with you, no matter how they connect with the organisation. By identifying weak areas and customer preferences we are able to focus your valuable resources in areas that are proven to engage your prospects and up sell existing clients, therefore increasing profitability and solidifying customer loyalty.
A good Customer Relationship Management (CRM) system will reach out to all the major areas of your business collating important company data to provide a single integrated viewpoint at any given moment.
By delivering consolidated information, customer facing employees in sales, support and marketing are able to keep track of and nurture customers whilst being better able to understand what attracts new customers.
Customer Relationship Management is more that just a sales tool, it integrates all aspects of customer interaction into one centralised view - how they operate online, their newsletter preferences, purchase history and even access to backend applications for support services.
Microsoft Dynamics CRM
5 Limes have extensive experience and expertise in the delivery and deployment of integrated Dynamics CRM solutions. Our team design and develop solutions that fit in with your line-of-business application (SharePoint, Office, ERP, etc) and extend functionality beyond the CRM system, allowing non CRM users to take full advantage of customer insights and connected applications.
eMarketing Integration
One of our core strengths is the way that we integrate applications to deliver tangible benefits to our customers no matter how they reach the organisation. Our eMarketing solutions integrate with online environments to capture, understand and communicate in a way that respects your customers requests. By integrating the online, CRM and eMarketing platforms through our Prato engine, we are able to synchronise all customer data no matter how they reach the organisation - via web, email, newsletter, web poll, competition, promotion, survey, public events or other subscription based services.
By leveraging the knowledge obtained through website analytics and email marketing campaigns, we are able to provide strategic online development programs and management services to help you make the most of your online and off-line marketing efforts. We can help you set goals and manage your overall communication strategy, raising acquisition and retention levels through the use of strategic and tactical mechanisms including:
Identifying – Raising branding and awareness, initiating consumer communications, developing prospect databases through the website, SEM & SEO campaigns, online advertising, sponsorship, direct email Marketing (eDM), SMS, Peer-to-Peer and community tools like Facebook, etc.
Acquiring – Transitioning a prospect to a client through the website, email communications, competitions and providing unique value propositions.
Retaining – Delivering consumer value and providing up-sell through the website, email communication, SMS communication and online surveys.
Referring - Leveraging customers for referrals through the website, deep linking within campaigns, viral campaigns, refer-a-friend and testimonials.
Contact us for more information