Traction is a web-based digital marketing platform that helps you interact with, learn about and target your customers more effectively by using a variety of digital media channels. Traction also incorporates multi-channel campaign management features and supports your customer acquisition and retention programmes by providing you with better customer insight and intelligence.
Campaign Management
Traction allows you to easily and efficiently deploy and manage digital marketing campaigns across a variety of channels including email, mobile and web – all through a single platform. Traction can fulfil all your email and mobile marketing requirements, whether you need to broadcast an email or SMS message, or run a complex interactive promotion involving triggered messaging.
Traction can also be integrated with your website (or other interactive media such as interactive TV or IVR) to manage customer registrations, competition entries and prize draws, surveys and voting applications.
Customer Insight
Traction records all interactions that customers have with your campaigns, whether it is an email click-through, online or mobile competition entry, response to an online survey or mobile vote. By capturing this type of behavioural data, in addition to any demographic or attitudinal data captured, Traction provides you with a deeper understanding of your customers. As a result, Traction enables you to segment and subsequently target your customers more effectively.
For example, Traction allows you to identify a customer segment with the following characteristics:
- Females aged 18-24 from the South East
- Registered via the Web for the monthly Email newsletter
- Clicked on a link in an Email newsletter to request information on Product X
- Entered a Competition via Web or Mobile to win a year’s supply of Product Y
- Answered that they use Product Z three or more times a week in an Online Survey
- Downloaded a promotional voucher from the Web; and
- Voted for Product X via Web or Mobile
Traction Benefits
- Ability to conduct integrated digital marketing using multiple channels to increase customer reach and improve customer engagement and brand experience.
- Improved understanding of your customers and the digital channels through which you communicate with them.
- Simplifies the management and administration of running a multi-channel campaign by providing all your digital marketing needs in a single platform.
- Ability to quickly identify what will make future campaigns more successful using the real-time campaign insights and reporting provided by Traction.
- Cost and time savings of using Traction’s in-built campaign functions (e.g. survey, competition and send-to-friend engines) instead of custom developing these components.
- Empowers you to quickly and efficiently implement a wide variety of digital marketing campaigns without technical assistance because of its easy to use interface.
- Being a web-based hosted application, Traction requires no upfront IT investment.
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